Her brand Chantelle Butters creates was launched in Christmas of 2017 with a series of Christmas cards, but not just any cards. She uses recycled kraft paper for all her work and up-cycles all kinds of materials for her cards even from old cards, transforming re-using and re-purposing creatively and wisely.
Christmas was a strategical time to launch this kind of handmade business and it paid off well, with a sudden huge following on social media and non-stop orders, turning this part-time hobby into a day-and-night job.
Unlike traditional cards, Chantelle’s cards are not wrapped in plastic. She is working towards a goal of 100% sustainability with all aspects of her business.